PLG works — but the edges still need SDRs: dormant free users, stalled trials, churned expansions. ALG replaces those SDRs with agents running 24/7 at 1/10th the cost.
Every PLG company eventually hires SDRs to patch the parts the product can't automate on its own.
Traditional PLG relies on product data and hopes. ALG puts an agent at every conversion bottleneck.
Agents identify ideal accounts from product signals, firmographics, and intent data
Agents detect trial milestones and send personalized nudges to drive activation
Agents spot upgrade signals and make the ask at exactly the right moment
Agents identify seat growth and upsell opportunities within existing accounts
Agents detect churn signals and run win-back campaigns before the account leaves
The ALG platform connects your product data, agent logic, and outreach channels into one loop.
Ingest product usage events, CRM data, and firmographic signals to identify which accounts need a nudge — and why.
Build multi-step agent motions with conditions, delays, and channel routing. No-code for marketers, API-first for engineers.
Agents draft messages grounded in real account context — usage, role, company size — not generic templates.
When an account hits your AE threshold, the agent packages the context and routes to your CRM automatically.
Track conversion rates by motion, channel, and account segment. See exactly where your agents are moving the needle.
Native integrations with Salesforce, HubSpot, Segment, Amplitude, Intercom, Outreach, and your data warehouse.
Pay for the motions you run, not the seats you fill.
For early-stage PLG teams testing their first agent motions.
For growth-stage teams running the full ALG playbook.
For teams with complex PLG motions, compliance needs, or dedicated infrastructure requirements.
Frameworks, case studies, and playbooks for replacing manual PLG motions with AI agents.
PLG got companies to $10M ARR. ALG is what gets them to $100M.
Read article →There's a list of things SDRs do in PLG companies that shouldn't require SDRs at all.
Read article →Most PLG teams optimize the product. The real bottleneck is the handoff.
Read article →Before you build the business case for ALG, you need to know what the alternative actually costs.
Read article →You don't need a perfect stack to start. You need the right sequence.
Read article →Join the early list and get the complete Agent-Led Growth framework before anyone else.
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