# Agent-Led Growth

> The platform and playbook for Agent-Led Growth (ALG) — AI agents automate the discovery, trial activation, conversion, expansion, and retention motions that PLG requires humans to manage at the edges.

## What is Agent-Led Growth?

Agent-Led Growth (ALG) is a go-to-market motion in which AI agents replace the manual, human-driven steps that product-led growth (PLG) companies currently use to convert free users to paid, expand accounts, and re-engage churned trials.

PLG works well for self-serve acquisition and activation. But the edges — outreaching dormant free users, nurturing stalled trials, identifying expansion signals, running win-back campaigns — still require SDRs or growth engineers. ALG automates those edges with AI agents running 24/7 at 1/10th the cost.

## Core concepts

- **Agent motion**: A defined workflow with a trigger (e.g. "user inactive for 7 days"), agent actions (personalized outreach, follow-ups), and an exit condition (reply received or threshold met)
- **PLG edges**: The conversion bottlenecks that PLG can't handle automatically — typically involving human judgment or personalized outreach
- **Human handoff**: The moment an ALG agent determines an account is warm enough to route to a human AE
- **Signal intelligence**: Product usage events, firmographic data, and behavioral signals that agents use to decide when and how to act

## The ALG funnel

1. **Discovery** — Agents identify ideal accounts from product signals and intent data
2. **Trial activation** — Agents detect trial milestones and send personalized nudges
3. **Free-to-paid conversion** — Agents spot upgrade signals and make the ask at the right moment
4. **Expansion** — Agents identify seat growth and upsell opportunities in existing accounts
5. **Retention & re-engagement** — Agents detect churn signals and run win-back campaigns

## Pricing

- Starter: $199/mo (3 agent motions, 1,000 accounts)
- Scale: $799/mo (unlimited motions, unlimited accounts)
- Enterprise: Custom

## Pages

- / — Homepage with funnel diagram and value proposition
- /pricing.html — Pricing plans and FAQ
- /signup.html — Early access signup form
- /about.html — About the team and mission
- /blog/ — The ALG Playbook (articles on agent-led growth strategy)
- /blog/alg-vs-plg-difference.html — ALG vs PLG comparison
- /blog/five-plg-motions-ai-agents.html — Five motions AI agents run better than SDRs
- /blog/free-to-paid-conversion-people-problem.html — Free-to-paid conversion framing
- /blog/sdr-cost-plg-motion.html — How to calculate the SDR cost of PLG motions
- /blog/alg-stack-tools-order.html — The ALG tech stack