About Agent-Led Growth

The problem we kept seeing

Every great PLG company eventually runs into the same wall. The product does 80% of the work. But the last 20% — activating dormant free users, nudging stalled trials, expanding accounts, re-engaging churned users — still requires humans. SDRs, CSMs, growth engineers building one-off scripts.

It works. But it's expensive. It doesn't scale. And it's the wrong use of human time.

The agent-led insight

The motions that PLG SDRs run are largely the same across every company. Look for a signal. Write a personalized message. Wait for a response. Follow up. Hand off when warm. These are deterministic workflows with a lot of surface area for AI agents to run them better than humans — 24/7, at scale, grounded in real product data.

Agent-Led Growth (ALG) is the name we gave to this approach. It's not a replacement for PLG — it's the layer on top that handles the edges PLG can't reach on its own.

What we're building

The ALG platform connects your product data to agent motions that run automatically. We give you the playbook, the motion builder, the integrations, and the analytics. You define the triggers and the outcomes. The agents do the rest.

We're in early access now. The platform is live with a small group of teams. If you're running a PLG motion and spending money on humans to patch the edges, we want to talk.

Our principles

• Agents should be grounded in real context. Generic outreach is worse than no outreach. Our agents only message when they have something meaningful to say.
• Humans close, agents warm. We're not trying to replace your sales team. We're trying to make sure every account that lands with your AE is already warm.
• Playbook first, platform second. You can't automate a motion you haven't defined. We help you think through the motion before you build it.
• Measure everything. The only ALG motions worth running are ones with measurable outcomes. We make it easy to see what's working and kill what isn't.